The Syntax and Style Mission is to meet your web needs and to give you control over your web presence. Syntax and Style offers small business website design along with the development of a full web presence. We structure a web platform that best meets the needs of each client - whether it’s a small business website and/or related features such as e-commerce, e-newsletter, a blog, a forum, article pages, and in-bound/out-bound linking.
If a five page website gets the job done for your small business, that’s what we’ll provide. If it’s that site, along with e-commerce capabilities and an e-newsletter, that’s what we’ll set up. If it’s a ten page site, with e-commerce, blogging, and an e-newsletter we’ll assemble it for you.
For those of you who are entrepreneurs, dabbling in this, that, and the other thing – each requiring its own web presence – let us help you sort it out and make the best interlocking platform for your offerings – under one brand or several. This intra-www mini-web is a powerful gem – pulling visitor energy from multiple sources and firing them through every component on your platform. It’s jazzed.
With our thoughtful crafting of the interrelated aspects of your offerings, your impressions (visitors to your sites) will grow exponentially with each added element to your mini-web.
And, about ‘SEO’? You don’t have to worry about it – because we do. For your business, we’ll keep our finger on the pulse of word-tracking – that real-time knowledge of what phrases people are using on any given day to find what they are looking for on the web – in your market. This information structures the content of every site we architect. We’ll make sure the most current phrasing is sitting front and center when the search engines come crawling through your site. Relevant keywords attract to your site prospects with the greatest likelihood of converting (from a visitor to a customer) – i.e., resulting in the purchase of your products or services.
But the best is yet to come. Each step of the way, we help you learn to manage your own site. In today’s web-world, that’s not difficult. And, along with being cost effective for you, it allows you to keep your site up to date.
Syntax and Style utilizes the tools of content management systems (CMS) within the most successful hosting sites, such as 1and1, GoDaddy, and Weebly. CMS is a cinch. You’ll love being in the driver’s seat, with us as co-pilot when you need a helping hand. No more sitting on a stale website with outdated search terms, wondering who is your webmaster, where is your webmaster, or how much is your webmaster going to charge you to update your site.
And Syntax and Style encourages all of its customers to use the web statistics tools offered by the hosting site. If you like decision-making in a transparent realm - you’ll love this stuff. Daily, weekly, monthly – you get to see the number of hits to your site, onto which page visitors most frequently land, and onto what pages – if any – they next move. That is key information for maintaining your small business website. You can react to statistical patterns by bolstering your content – giving it the right ‘stickiness’ to engage your potential customers. Monitoring the behavior patterns of your visitors, you’ll know how to adapt your site to their needs, ultimately resulting in their conversion to a customer.
Enough for now. Contact us. Let’s talk about how Syntax and Style can help you put your small business website and overall web presence to work for you.